BANK OF QUEENSLAND
a LEADING REGIONAL BANK OF AUSTRALIA
the challenge
Following the acquisition of Members Equity Bank Limited (ME Bank) in July 2021, BOQ had the challenge of how to best integrate ME Bank with the existing businesses. Enspire was engaged to develop an internal communications approach to increase people engagement, get teams excited about the future and make sure they had the information they needed to do their role.
The Bank of Queensland is A leading regional bank of Australia, which acquired ME bank in 2021.
the enspire touch
An Enspire consultant was appointed as the Integration Communications Lead to support the communications and engagement to support ME Bank acquisition and integration program.
Key activities included:
development of strategy and engagement for implementation of new Group Operating Model and messaging and communications materials for organisational restructure
review of existing communications channels and saw the need for a new channel - an Integration Update - to ensure teams were kept updated with the program’s progress and any actions they needed to take
celebration for coming together as one team, ‘We Day’, including local events, merchandise, digital activations and Group-wide communications
engagement with internal teams to promote opportunities on Careers Hub
support for Senior Leadership event with messaging and events
employee engagement on BOQ vision
content creation for annual campaigns and initiatives
ongoing promotion and events to celebrate BOQ success stories
