crown resorts
one of australia's largest entertainment groups
the challenge
Regulatory and legislative change across the gaming industry meant updates were required to Crown Melbourne’s Gaming Code of Conduct.
Crown Melbourne welcomes more than 22 million visits every year and relies on its highly trained and professional staff to help bring to life the company's vision of a world-class entertainment precinct.
the enspire touch
Enspire reviewed Crown Melbourne’s Gaming Code of Conduct to ensure it aligned to regulatory changes, explained things in plain English and laid out in a visually appealing way. Enspire reviewed the content and language of the entire document, updating language and flow to make it easier for customers to understand and find the information they need.
We liaised with designers to ensure the right information was highlighted through infographics and the imagery was appropriate for the content.