key assets australia
serving children, families and communities
the challenge
Key Assets Australia (KAA) is transforming to address the growing challenges within the out-of-home care system.
With more children and young people entering care and falling through the cracks than ever before, KAA is determined to lead the way in systemic generational change.
To achieve this ambitious goal the transformation team knew getting support from various stakeholders was essential. To engage and build excitement with internal and external audiences, they wanted to create a new brand, visual identity and narrative for KAA’s transformation arm - Chrysalis.
Key Assets is a non-government, not for profit, non-religious, children, family and community services agency. Its purpose is to achieve positive and lasting outcomes for children, families, and communities.
the enspire touch
In 2023 we worked with the CEO of Chrysalis to craft a compelling narrative that communicated the vision, purpose, and desired outcomes of Chrysalis. It’s being used consistently across various communication channels, including the UK roadshow, press release, website, presentations, and internal communications.
Through a collaborative process, we designed a brand and visual identity that encapsulated the spirit of change, hope, and empowerment.
The new brand elements included a destinctive wordmark, color palette, photography, presentation templates and email banners. These elements were captured in the Chrysalis Brand Guidelines to be integrated with the KAA Brand Guidelines.
our services
internal communications and employee engagement
corporate and ceo communications strategy
change management and project communications
visual design and communications
“I can’t thank the Enspire team enough for their help with our new transformation hub, Chrysalis. The team supported us with our brand identity and narrative which were crucial in rolling out Chrysalis to our wider organisation. The Enspire team did an excellent job and were professional, engaged and plenty of fun to work with. Thanks again! ”
Jamie Hodgson, CEO Chrysalis, Key Assets Australia
