Westpac
Australia’s FIRST BANK AND OLDEST COMPANY
the challenge
In May 2022 Westpac had just launched its fifth Reconciliation Action Plan (RAP), and required immediate support to deliver priority RAP actions within a tight timeframe.
With a six week turn around, the immediate focus was to deliver the national Westpac NAIDOC Week Campaign.
To make the campaign pop, we developed a suite of creative assets, including NAIDOC Week banners, social media and MS Teams backgrounds, SEEK banners and branch digital screen content.
the enspire touch
We needed to engage Westpac’s 30,000+ employees in a short period of time, so our Enspire consultant hit the ground running and set up an internal stakeholder committee to help understand business impacts and deliver an inclusive employee campaign.
To ensure we were reaching as many employees as possible, we engaged the team through CEO and Executive messaging, and provided key messaging for inclusion in divisional newsletters and online communications.
To make the campaign pop, we developed a suite of creative assets, including NAIDOC Week banners, social media and MS Teams backgrounds, SEEK banners and branch digital screen content.
During NAIDOC Week, we supported the team by managing and promoting key engagement activities, including an all-company Deadly Talk and state based in-branch activations.
After the success of NAIDOC Week 2022, Enspire was asked to further support more Westpac Group RAP deliverables, including:
driving its 2023 Reconciliation Week engagement campaign
engaging teams in its 2023 NAIDOC Week campaign
championing the inaugural Indigenous employee summit
facilitating the commencement of an Indigenous Employee Value Proposition
launching a company wide online learning module, and
delivering tailored face to face learning workshops for leaders.